Inflyx: AI-Powered Influencer Marketing Platform for Accurate Matchmaking

Inflyx is an AI-first influencer marketing platform that helps brands discover, evaluate, and collaborate with creators who genuinely align with their values and audience. By combining advanced AI matchmaking, competitive analytics and automated campaign optimization, Inflyx removes guesswork and delivers measurable influencer ROI.

Client Background

A rapidly-scaling marketing firm needed a smarter way to match brands with creators and measure campaign ROI. They were spending significant time on manual vetting, negotiation and post-campaign analysis, and wanted a platform that combined discovery, payments and analytics.

GEOGRAPHY
Global
INDUSTRY
Marketing & Advertising

Challenges

Manual influencer discovery, inconsistent ROI measurement, and fragmented campaign workflows made it hard to run predictable, scalable influencer programs.

Inefficient Influencer Discovery
Inefficient Influencer Discovery

Manual searches and spreadsheets made discovery slow and error-prone.

Unclear Campaign ROI
Unclear Campaign ROI

Lack of unified tracking meant ROI was hard to measure and compare.

Cumbersome Negotiations & Payments
Cumbersome Negotiations & Payments

Negotiation and creator payments were handled outside the platform, adding friction and risk.

Limited Competitive Intelligence
Limited Competitive Intelligence

Marketing teams lacked real-time insights into competitor influencer strategies.

The Solution

Frisson built Inflyx — an integrated AI platform that automates influencer discovery, provides competitive insights, recommends negotiation terms, and tracks campaign performance end-to-end.

AI Matchmaking & Discovery
01
Solution #1

AI Matchmaking & Discovery

Automated scoring and discovery to surface creators who match brand voice and audience.

Competitive Analytics
02
Solution #2

Competitive Analytics

LLM-powered insights that benchmark competitor campaigns and creative tactics.

Integrated Negotiation & Payments
03
Solution #3

Integrated Negotiation & Payments

Built-in negotiation recommendations and creator payouts to reduce friction.

Campaign Tracking & ROI
04
Solution #4

Campaign Tracking & ROI

Real-time dashboards to measure engagement, conversions and campaign ROI.

Implementation Strategy

Inflyx integrates with brand workflows and platforms; AI-driven scoring and continuous campaign telemetry drive recommendations and optimizations.

Brand Onboarding & Requirement Mapping
Brand Onboarding & Requirement Mapping

Collect brand goals, audiences and creative constraints via a guided setup.

Automated Creator Scoring
Automated Creator Scoring

Algorithms analyze content, engagement authenticity and audience fit to rank creators.

Deal Execution & Payments
Deal Execution & Payments

Platform supports offer flows, contract templates and payout settlement.

Live Campaign Optimization
Live Campaign Optimization

Continuous monitoring recommends creative or targeting adjustments to improve KPIs.

Industry Applications

Inflyx is useful for any brand that runs creator-led marketing — from DTC to entertainment and SaaS.

Direct-to-Consumer (DTC)

Direct-to-Consumer (DTC)

Product launches, unboxings and short-form campaigns.

Entertainment & Media

Entertainment & Media

Talent discovery and campaign amplification.

SaaS & B2B

SaaS & B2B

Thought-leader partnerships and webinar promotion.

Results

Implementing Inflyx unlocked streamlined discovery, clearer ROI and faster campaign execution.

Discovery Efficiency
80% Discovery Efficiency

Faster creator filtering.

ROI Visibility
100% ROI Visibility

Unified attribution tracking.

Workflow Automation
65% Workflow Automation

Reduced manual steps.

Campaign Performance
3x Campaign Performance

Higher engagement and conversions.

Conclusion

Inflyx replaces manual guesswork with AI-driven discovery, so brands can scale creator programs with predictable outcomes and lower operational overhead.